Dessert – Why We Are So Obsessed With It?


For many people, their meal remains incomplete without a spoon or two of any dessert. A well-crafted dessert dish can attract the younger generation in the house to the dining table. It can even make them eat the other healthier items, they usually avoid. A survey by The Center of General Kinetic with Hershey Company shows that gen Z is obsessed with desserts. 87% think of eating a sweet dish at least once daily, while 76% think it is mandatory on a special occasion. Another 47% have their favorite restaurant only for desserts.

Dessert - Why We Are So Obsessed With It?
Dessert – Why We Are So Obsessed With It?

How Is The New Generation Attracted To Desserts?

Social media plays a vital role in shaping the food interests of the millennial and generation Z. Many of them spend a significant amount of time watching videos and images of desserts and their cooking method from a different channel. This is evident from their activity where they have shared and liked such content. Even when they have a specific dessert at their favorite restaurant, this generation is prompt about sharing the picture on any social media platform.

The interest in desserts is not limited to their own culture, though. This generation of food enthusiasts are very interested in desserts from different parts of the world and is exceptionally multicultural in that sense. As there are numerous restaurants and cafes serving food from different parts of the world today, access to the variety of dishes, especially desserts, has become more comfortable.

Younger Generation And Dessert

The younger generation is growing up with a cultural appreciation, much because of their appreciation of the food from different cultures. Almost 36% of parents of American children below 18 agree that their child enjoys international cuisines. So much so, they have become the driving force behind the emergence of new and global food and drink in the American market. Indian, Middle Eastern, and African desserts and cuisines are the most popular. This generation searches for new inspiration through social media. Moreover, they continuously strive to find the latest place in the town and try out the food there.

Dessert - Why We Are So Obsessed With It?
Dessert – Why We Are So Obsessed With It?

This generation is also the reason behind more fusion food are created. Since they experience exposure to international food and dessert from a young age and open to new items, the restaurants are more experimental about serving them. Furthermore, several restaurants and cafes have come up with dessert items that blend of a different culture.

Excellent Dessert Recipes On Social Media

On video platforms such as YouTube and even Instagram, today, we have numerous cooking classes that share fusion desserts and easy to make items that are a favorite among this generation. This is primarily because they enjoy the freedom of merely making themselves a tasty treat whenever they have the craving.

In short, dessert is an indispensable part of any culture and any meal. Moreover, the youngest generation today is more inclined to such items and is the driving force behind the food business in many parts of America. Dessert has the power to shape the food industry shortly and hence should not get taken lightly.

If you are a dessert lover, you can check out this designer and beautiful any shaped forks.

Mini Ant Fruit Design Fork

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